Posts Tagged Strategy
You are an internet based web design and development firm. You also deal in areas such as search engine optimization and customized software solutions, but these aspects of your businesses are not well known. Since you do not have a brick-and-mortar office, you need to rely heavily on customer references to bring in new business.
This strategy identifies how you can gain more clients by creating awareness for your larger portfolio of services with the help of innovative and inexpensive web marketing tools.
The Printing industry is highly competitive. Firms compete on price, turnaround time, quality control and service, product range, and some on availability of in-house graphics. Customers are other businesses, but also graphic design companies, advertising and marketing firms.
For most customers their print requirements will be sporadic – they may need business cards and stationery one week then nothing for 6 months when they run out of brochures. You might be an excellent printer, providing a good product and service, but inevitably there is a tendency for Customers to just “drift – off” between orders. Traditionally printers have combated this using inserts into stationery packs to remind customers to reorder when stocks are low, and with regular visits by sales people.
The Echoplus Marketing Strategy details an easy step-by-step process to create email strategies that work – That will help you retain your customers, cross-sell your products and services and find new customers!