Posts Tagged Strategy
2CV was introduced in the market in 1948. For more than half century, the car has won the hearts of its enthusiasts and still remains one of the most favorite cars in Europe. It is a peculiar car that is almost like a Volkswagen Beetle but it has had particular appeals that make it favorite among its users. It comes with a 36 years old design. The bug-eyed camel car rattles the tarmac at 70 mph but still remains at favorite can in Europe. Although the car has recorded relative success in Europe it has not recorded any success in United States. There are few enthusiasts in Europe but it has not taken the market by storm and frenzy like in Europe. Therefore, this marketing plan aims at introducing the 2CV in United States.
Online Marketing also referred to as Internet or Digital Marketing, in a broader sense is promoting your good or service using the internet technology and wireless form of media. It comprises of both the technical as well as innovative aspects of marketing. This includes well thought web 2.0 strategies and their implementation using techniques such as proper designing of website, development, search engine optimization, social media optimization, advertisements, etc. When it comes to online marketing strategy, there are a basic set of etiquettes and do’s and don’ts. Though some of them may not be as considerable as others, but ignoring them could be risky for your online campaign. Below listed are few of them:
- Research: Targets and expectations of the client should be laid down and accordingly should be used to plan the online marketing strategy of the campaign.