Archive for March, 2012
The ever growing need for corporate to maintain and uphold the brand image has led to an explosion of the need to communicate. Target audiences today are varied internal as well as external.
The workplace is a constantly flowing matrix of information. Employees(www.careertunity.com ) today are being constantly bombarded by a volume of material that may or may not be work related. Regular team meetings and constant updates on organizational operations help employees feel more involved. Company news and policies can be exchanged via the intranet office network, company newsletters etc. An effective feedback system needs to be established, since this boosts employee morale subsequently results in better performance. Creating a network of communication heads (formal or informal positions) can prove greatly helpful.
Effective communication of company related news to stake holders ensures that they remain updated on the happenings of the company. Communication allows stakeholders to better understand the companys purpose, goals, values and objectives.
Today corporate communication has become synonymous with public relations, as it is essential that the organization build and maintain a steady reputation before the media, and consequently the public. By seeking to uphold the companys corporate image and positioning it effectively, corporate communication stresses that this function is not limited to the PR department alone but is the responsibility of every employee. A solid relationship with the press will facilitate timely dissemination of information to the public as and when required.
While most organizations swear by the integrated marketing communications; it is important to comprehend and be open to international standards of communication systems. A well organized system ensures that messages are delivered on time, in their complete essence and to the right audience.
Individuals interested in a career in corporate communication, must be passionately creative individuals with strong communication skills. Individuals interested in this post are required to hold a communication degree. The corporate communicator is responsible for handling all communication, both internal and external. It is his responsibility to plan and execute effective communication plans for the organization and to monitor their working on a regular basis. He projects a carefully designed image of the company before the media and the customers. The corporate communicator has an important role as he is responsible for maintaining the image, integrity and brand name of the corporation.
The corporate communication field today is a dynamic industry, with talented individuals vying for the top positions. It is a relatively new field, and there is a need for specialized corporate communication academic courses. Most communication degree programs include an overview of corporate communication in their curriculum. Murdoch University Dubai offers corporate communication as an elective with its Digital Journalism diploma course while EMDI, Dubai offers a diploma in PR & Corporate Communication. There are no defined specifications for entering this field besides a confident attitude, the ability to build and maintain a contact base and a talent for getting the message across to people. Pursuing a career in this field would be unheard of, till a decade ago. However, with companies today placing utmost importance on their brand image, corporate communication is here to stay.
The bank marketing strategy ought to be required to get successful ads. A good number of methods for may be purchased that exist for this function. Bank marketing strategies should preferably carry types of procedures which have been competent to obtain pulling while instructing everyone. Any discount statigic planning have the freedom to actually put into operation among others use a nice lender’s endorsing expense plan.