Archive for March, 2012
Being a small business owner can present many challenges that would not be present if you were working in a large corporation. Taking the time to understand how you are going to work with your resources as a small business owner is important.
First, you want to make sure that you understand how to launch a marketing campaign. Once you understand how you are going to launch your marketing campaign you will be able to have a more successful and lucrative business.
When you are working in a small business setting you will have to do the job that many people would do if you were in a corporation. Being versatile and capable of incorporating all aspects of a marketing campaign can be difficult but is very important.
All the learning tools in the world will not help you if you have no idea what to say to a prospect when you get them on the phone or speak to them in person. How well you communicate to them is the most important skill you can learn; even more important than how many Twitter followers you have or Facebook friends you have collected.
Most of the time people are not going to contact you ready to sign up to buy whatever you are offering. You will have to communicate with them to find out what they are looking for, if they have a problem you can solve, and then offer your solution if you can help them. There are three important phases of communication you will need to progress through with every conversation to move your prospect from interested to sold.