Archive for February, 2012
The marketing strategy you employ for your business will either establish the success that you will eventually enjoy or set you up for a fall. There are several techniques that can help you promote your business and practically each one of them involves significant amounts spending. However, there’s always an alternative to costly advertising. One such cheaper alternative solution is postcard mailing.
Printing postcards for business and marketing purposes has been a practice by many small to medium businesses. In addition to being inexpensive, postcards will allow you to reach your target audience and communicate your marketing message more efficiently. Since postcards are sent without envelopes, which lets you lower the mailing expenses, your message has a greater chance of being read and understood by your target audience.
There is a fine line between over kill and finesse. When done well, it informs and builds confidence. Consider using words like: Original, Quality, Distinctive, New, Rugged, “Still the Best,” “Might as well have the best!,” and The ultimate…, are great words for rough and tough products.
Words like Soft, Plush, and Comfortable work well for towels or carpet. Descriptive words can help set the mood of your offers and can attract the right type of customers.
Our society is becoming weary of hype so when you use these words make sure you follow them with solid facts that prove it. Facts are not ambiguous. All to much marketing is fluff or full of platitudes and customers, your customers recognize them from football fields away and promptly ignore them and you if you are using them.