In this ever growing competition, every entrepreneur wants his business to boost, to achieve a high demand for his brand and improve his direct response. Thus, a businessman uses digital and mobile marketing strategies as a power pill to push his business.
Digital and mobile marketing is a foray nowadays, to market your product and reach the valued audience in the best possible way. According to Gartner, the functional definition of digital and mobile marketing includes advertising, advertisement banners, contextual banners, mobile marketing, social marketing, etc. Digital marketing enlarged the marketing process through channels such as the Web, e-mail, video, mobile applications and social applications, interactive television, digital signage and command based kiosks.
The term “Digital Marketing” has emerged and blossomed ever since the introduction and popularity of the internet.
It encompasses a wide variety of topics, tools and technologies such as weblogs, e-mail marketing, social networking, search engine optimization, pay per click, video marketing and user generated content which are developed by various software development companies.
With the inception of faster and smarter mobile phones, the market today has identified mobile as the “channel” that will take the center-stage for most applications of digital marketing. Mobile advertising has grown 45 percent in 2008 as compared to 11 percent growth (previous year) in on-line advertising and mobile is expected to grow significantly faster than the web while traditional marketing channels such as TV, radio and print news papers are diminishing day by day.
Now, let’s come to mobile marketing strategy using mobile technologies. Few things which needs to be considered while developing a mobile marketing strategy:
Targeted Audience: Mobile telephony is considered as the fastest mode of communication and marketing. Entrepreneurs, who are well versed with the changing market strategies, always pay attention on the audience they need to target. They follow systematic steps to diverse the mindset of their valued customers. One should apply a little thought process to target the right kind of audience for his product through mobile telephony/marketing.
The advertisement experience: Mobile ads should be well written and properly designed. They should contain full and adequate information about the content one is dealing with.
Test your strategy: Always use different forms of the same ad banner, so as to check the response of the targeted audience for that perfect banner ad. This will help you know the best description/message that has captured the market response.
Banner and textual ads: Always use textual ads and graphical banners for propelling your business conditions. One should always try for double exposure (text and graphical).
Analysis of your success story: It’s very important to understand how your campaign has performed, as well as how you can optimize the promotion for future success.
Fusing Capability: Mobile marketing strategy should go hand in hand with overall digital and traditional marketing strategies and events. The efficient management of this process requires mobile applications to be integrated in larger CRM systems.
In a world, where the people are thrived by online and mobile instruments usage, the mobile channel is still considered unique as compared to digital channel; as it is a personal medium that allows for a very dearly relationship with the customer. It is closer and beneficial to the apparel industry, for example from the point of sale, than any other digital channel where users prefer to “touch and try” before making a deal. Mobile Technology has the ability to offer an unmatched handiness to today’s customer who wants it here, wants it now and wants to share.