Founded by Ramesh Rao in 1985, Scion has been delivering brand strategy, design and communication. The outstanding thinking, marketing depth and creative expression Scion brings to bear on brands stems from a nucleus of respected and successful senior talent. Each team member brings insights garnered from years of sound experience in marketing, branding, advertising and integrated communication. About this nucleus we have gathered a global team of highly motivated professionals and alliance partners to help deliver the sharp edge of creative expression that can make the big difference to a brand’s success.
Scion brings its focus and talent into every individual touch point from which comes the whole of the brand experience – from brand identity to packaging, positioning and brand communication.
In an event planning marketing, getting the word out to a mass audience is the objective and introduction of public relation channels can be very effectual way to encourage an event. This is particularly true if someone is doing it themselves. The payment of PR person can be costly and often one would not have enough responses to justify the costs of this Event Marketing strategy.
To the publicity puzzle, there are three pieces to the seminars. First is to have the coverage. Second is to do the best job when in front of the media. Lastly, to sell numerous seminar seats with the opportunity. To have publicity, one will require a hook. This led the media to cover an event and one also want to devise a message. Thus, this what one say when one is in front of the media.